One of the single most important factors for the success of your event is timing. You could have done everything perfectly. You could have held months of committee meetings, have arranged for a great venue, decorated a beautiful room and acquired great auction items, but if there is no one there to bid the results will be less than desirable. We recently had 4 similar events in the same venue, 2 had a buffet style dinner, and 2 had a sit down dinner. The first of the two with the buffet had a plated salad; the guests came in from the cocktail hour/silent auction. The chairs welcomed their guests, there was a short and compelling presentation and we immediately went into the live auction and emotional appeal. Then the buffet lines were open, the band stated playing and the guests mingled and danced for the rest of the evening. The results, best year ever, focused group, and great bidding! The guests were not starving, there were passed hors-d’oeuvre during the cocktail hour and the plated salad kept them occupied. 2nd event same venue, same buffet, guests came in, buffet lines were open, an hour later after everyone finally settles in for a long program, too many speakers covering the same topic, and by the time the live auction started a large percentage of the room was empty. The take away ……You cannot reach your goals with a half empty room. Friends, timing is everything, which includes start time of event, length of cocktail hour /silent auction, start of live and placement of emotional appeal. Work with your professional auctioneer on your timeline, it is one of the most important aspects of your event. In the next blog we will cover timing for sit down dinners.
If you have any questions about when and where to hold your live auction next event feel free to call us anytime at 561-955-9414.
About the Author: Neil Saffer, president and lead auctioneer of Saffer & Company Benefit Auctions has been helping non profit organizations with record breaking events since 1990.